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Malaysia provides Tweakker with entry into Asian MVNO market

redONE views Tweakker’s device Guides as key to fuel growth



on-boarding connectivity issues - Yunus 


Tweakker, the mobile device intelligence unit of Spirent Communications has just gained entry into the  MVNO [mobile virtual network operator] market thanks to Malaysia’s redONE. The Malaysian cellular market is hotting up. Over 51 per cent of Malaysia’s 35 million mobile subscribers now have smartphones, according to redONE’s CEO, Farid Yunus.


He reckons that figure can only rise in the years ahead as feature phones gradually disappear. The problem is trying to ‘onboard’ customers as quickly as possible. Tweakker’s self-care smartphone Device Guides plus call centre agent training provide an obvious solution.


As Yunus explained, “With a highly-diverse smartphone market, the only way our care agents can handle our growth and on-boarding connectivity issues as a result is having access to Tweakker’s how-to Device Guides.”


Key to achieving its growth target will be redOne’s ability to offer postpaid mobile plans at the lowest rates.


Founded in 2012, redONE has built its customer base to one million in close to three years.


With plans to open more retail outlets across m=Malaysia, the MVNO expects to double its customer base by Q1 2017 through ambitious customer acquisition campaigns.


As Dennis Poulsen, Tweakker’s general manager, pointed out, “This groundbreaking contract [with redOne] in the Asian market paves the way for Tweakker to quickly expand its presence in this vibrant smartphone region.”


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